It’s always good to stay in touch with customers. Whether it’s with a regular e-mail newsletter, carefully chosen special offers or a simple announcement of a new product line, email marketing reminds your customers that you are there for them and generates new leads and sales.
We took a leaf out of our own book last week. Our business card print run needed filling, so our marketing department put together this one week promotion – a free business card holder with each order of business cards. Within a day of the email going out, our business card print run was full for the week.
Perhaps it’s because our business card holder is such a hot design piece that no-one can possibly resist! … or maybe it’s just that our e-mail reminded our customers of something they needed already and hadn’t got around to ordering.
Our example illustrates the importance of keeping in regular contact with your customers. If you don’t keep in touch, it leaves a wide open gap for your competitors to fill with their own email marketing, perhaps wooing your customers away with an attractive promotion. Email marketing is a very cost-effective way to keep in touch. It works as a friendly reminder of your products and services even if the customer isn’t interested in the particular promotion currently on offer. It keeps your name fresh and adds to your branding simply and effectively.
If you’re kicking yourself for having missed out on one of our sleek business card holders, it’s not too late. As long as we have stock, you can ask us for one with your order for new business cards. And sign up here for our promotional newsletter now, so you can be the first to take advantage of our future offers and promotions.
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